Central MA

We are excited to announce the second Central MA PMC Kids Ride presented by MAPFRE Insurance.

MAPFRE Insurance in partnership with select Independent Agents is excited to host the Central MA PMC Kids Ride on September 21. This ride is a great opportunity to work together with local communities and make a significant impact in the fight against cancer. Not only will this be a really fun event, it empowers kids to give back and really make a difference as 100% of all rider raised dollars will go straight to Dana Farber Cancer Institute (DFCI) and be used to support cancer research and current patient and family care. We look forward to seeing you at MAPFRE Insurance, where we will join local communities, participating in such a meaningful day of helping others.

MAPFRE and the independent agents they are partnering with for this event would like to waive the registration fee for the first 100 registered riders. Enter code MAPFRE (case sensitive) under the "Promo Code" field during registration to take advantage of this opportunity. 

• 8 - 8:50 am: Registration
• 8:50 - 9 am: Opening Ceremonies
• 9 - 10 am: RIDE!
• 10 - 11:30 am: After party with games, music and more! 

• Tiny Tot Loop: Designed for children 5 and under, and those on tricycles, balance bikes, and big wheels, it is a small closed course around cones, contained within a parking lot on the MAPFRE Campus. There is plenty of space for parents to cheer their children on! This is not a race, but a ride, so kids are welcome to ride this loop as many times as they like!
• Youth Loop: Designed for riders without training wheels, it is a closed course loop around the Burris Building on the MAPFRE Campus, approximately .5 mile. This is not a race, but a ride, so kids are welcome to ride either loop as many times as they like!
• Virtual Rider: Virtual riders are those who would prefer to ride on their own and not in person at the event. Virtual riders who raise $50 or more will receive an official PMC Kids Rides t-shirt and water bottle at the end of May for spring rides. Virtual riders have no registration fee or fundraising commitment.

Parents will need to create an account or log in with an existing account to register their child or family. When creating an account, please enter the parent's information first, as there will be a separate section in registration to enter the child's information.

Under "Event Option" parents will be able to select a route for each child. Riders have a $20 registration fee and a $40 fundraising minimum. Parents will need to sign a waiver and agree to the fundraising commitment in order to complete registration. In-person riders will receive their rider kit at the ride.

Virtual Rider

Parents will be able to select the “Virtual Rider” route if their child will not be riding in person but still wants to support the PMC Kids Rides program. Virtual riders can ride in their own neighborhood on the day of the ride or whenever they'd like! If a virtual rider raises $50 or more, they will receive an official PMC Kids Rides t-shirt and water bottle at the end of September for fall rides. 

Once registration is complete for both in-person and virtual riders, parents will receive a confirmation email with information on how to log into their management page to customize donation pages and to track donations. 

MAPFRE and the independent agents they are partnering with for this event would like to waive the registration fee for the first 100 registered riders. Enter code MAPFRE (case sensitive) under the "Promo Code" field during registration to take advantage of this opportunity. 

100 percent of all rider-raised dollars go directly to Dana-Farber Cancer Institute.

Donate online or by check. Checks can be made payable to the Pan-Mass Challenge or PMC. Please send all checks to:

PMC Kids Rides
77 4^th Ave
Needham, MA 02494

Make sure that the rider's name is listed so they can receive credit!

The PMC Kids Rides program follows all public health regulations and guidelines for your area.

General Safety Tips!

1. Wear a properly-fitted helmet (children are required to wear helmets when participating).
2. Ride in control – this is not a race.
3. Hands should remain on handlebars.
4. Never wear any kind of headphones. You need to hear clearly.
5. Follow the ride guides and volunteers.
6. When passing other rides, make sure to yell “on your left!” Never pass riders on the right.
7. If you need to slow down or stop to cross an intersection or obstacle, yell “slowing” or “stopping” to alert those behind you.

Each PMC Kids Ride has a licensed medical professional on site.

Volunteers will be provided by MAPFRE insurance employees. If you are interested in supporting the ride, consider signing up a rider to ride or make a donation to the ride. 

You can view other volunteer opportunities for other rides here.

The PMC Pedal Partner Program is a wonderful way for riders to connect with a child who has been affected by cancer. PMC Pedal Partners are pediatric oncology patients at the Jimmy Fund Clinic who are paired with PMC Kids Rides or PMC teams.

If you know a child in treatment at the Jimmy Fund who is interested in being a PMC Pedal Partner for a PMC Kids Ride, please contact Katie Iwanowicz, PMC Pedal Partner Program Coordinator, at katie@pmc.org 

Artwork by a patient at the Jimmy Fund Clinic.

The Central, MA PMC Kids Rides relies on local sponsors to help keep costs low and so that the PMC can continue to donate 100 percent of every rider-raised dollar directly to Dana-Farber Cancer Institute. If you or your company are interested in becoming a sponsor or donating items (pizza, ice cream, snacks, sporting tickets, gift cards, baskets, etc), please click on the button below.