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2020 PMC Kids Rides


Sunday, May 3, 2020
Belkin Lookout Farm


Event Details

  • Sunday, May 3, 2020
  • Belkin Lookout Farm
    89 Pleasant St. S, Natick, MA 01760
  • 8 to 11:30 am
  • Ages 2 to 12
  • Registration fee: $10
  • Required fundraising minimum: $35 (Minimum due on day of ride)
  • Contact: Missy McCauley

Welcome to the 14th Annual Natick PMC Kids Ride!

2020 FUNDRAISING GOAL- $50,000 + Match = $100,000!!

We're proud to announce that the Brian and Sheila Jellison Family Foundation has generously offered to match donations dollar for dollar up to $50,000!! Please help us make the most of this wonderful matching opportunity! 

Join the fun and help us reach our goal!

By riding and fundraising this year, your child has a unique opportunity to double their impact!  As you may know, 100% of the funds raised through the PMC always go to cancer research and treatment at the Dana Farber Cancer Institute and the Jimmy Fund.  But this year, 200% of the money our kids raise will go to this purpose. This is truly "kids helping kids" at its finest.  

Please stay for the POST-RIDE PARTY starting at 10 am. Riders and their families can enjoy refreshments, music, a FUN kids raffle, SUPER silent auction, face painting, and many other fun activities! 


PMC Kids Rides give children the opportunity to experience the joy of volunteerism and charitable giving through physical fitness and community spirit. Money raised through the event goes to the Pan Mass Challenge/Jimmy Fund, the most successful athletic fundraiser in the nation. Kids also have the option to raise funds in the name of a relative or friend fighting cancer or to dedicate their ride to a special person. Click on "fundraising" in the top menu to learn great ways to make a big difference!

As always, 100% of funds raised goes directly to the cause... you don't get more efficient than that!

Schedule of Events

  • 7:45 - 8:50 am – Registration
  • 8:50 - 9 am – Opening Ceremonies
  • 9 - 10 am – RIDE!
  • 10 - 11 am – After party with games, raffle, silent auction, snacks and more! 


The farm's orchard offers two exciting route options:

  • Mini Fruit Loop: A central course for the littlest riders on more than two wheels, such as big wheels, trikes or training wheels.
  • Adventure Express: A 1.1 mile circuit through the orchard pathways for riders on two wheels.

Register to Ride

Parents will need to create an account or log in with an existing account in order to register their child or family. When creating an account, please enter the parent's information first as there will be a separate part in registration to enter the child's information. During registration there is the option to join or create a team, as well as create a family page. Parents will need to sign a waiver and commit to the $35 fundraising minimum per rider.

Once registration is complete, parents will receive an email with information on how to log into their management page to customize donation pages and to track donations. 


The fundraising minimum for each rider is $35 and is due day of ride. 

Riders who go above and beyond with their fundraising will be recognized Heavy Hitters or Breakaway Fundraisers and will receive a special gift in recognition of their fundraising efforts. 

  • Heavy Hitter – $350+ (riders will receive a sack pack)
  • Breakaway Fundraiser– $900+ (riders will receive a backpack)

Fundraising Tips

  • Customize your rider profile page (include why you are riding and a photo)
  • Start your fundraising early
  • Send out hand-written letters or emails to your friends and family
  • Host a fundraising party
  • Use social media to spread the word
Click here for more fundraising tips


100 percent of all rider-raised dollars go directly to Dana-Farber Cancer Institute.

Donate online or by check. Checks can be made payable to the Pan-Mass Challenge or PMC. Please send all checks to:

PMC Kids Rides
77 4th Ave
Needham, MA 02494

Make sure that the rider's name is listed so they can receive credit!


  1. Wear a properly-fitted helmet (children must wear helmets if they are riding).
  2. Ride in control – this is not a race.
  3. Hands should remain on handlebars.
  4. Never wear any kind of headphones. You need to hear clearly.
  5. Follow the ride guides and volunteers.
  6. When passing, make sure to yell “on your left!”
  7. If you need to slow down or stop to cross an intersection or obstacle, yell “slowing” or “stopping” to alert those behind you.

Each PMC Kids Ride has a licensed medical professional on site. 

Register to Volunteer

Too old to ride? If you're 13 or older, you can join the fun as a volunteer.All volunteers will receive an official PMC Kids Rides volunteer t-shirt! Community service hours available for high school volunteers.

Sponsorship Opportunities

The Natick PMC Kids Rides relies on local sponsors to help keep costs low and so that the PMC can continue to donate 100 percent of every rider-raised dollar directly to Dana-Farber Cancer Institute. If you or your company are interested in becoming a sponsor or to donate items (pizza, ice cream, snacks, sporting tickets, gift cards, baskets, etc) please click on the button below.