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2020 Virtual PMC Kids Rides



Register as a Virtual Rider

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Event Details

  • Virtual Ride: October 2-4, 2020
  • Rider Registration: None
  • Required fundraising: None, but riders are encouraged to fundraise
  • Contact: nfjames158@gmail.com

Welcome to the Westwood PMC Kids Ride

The ride this year will be VIRTUAL! Join us October 2-4 as we celebrate the PMC Kids Rides community. While we can’t be together physically this year, your family can get involved in the PMC Kids Rides mission by signing up as virtual riders.

Riders are encouraged to get creative when deciding what their virtual PMC Kids Ride means to them. Whether it is a socially distant ride around the neighborhood, hitting a mileage goal or going on a long bike ride with family, it is up to you! Plan your virtual ride with us on October 2-4 for our PMC Kids Rides celebration or ride another weekend - either way we hope that you will join us as we raise money for Dana-Farber Cancer Institute!

Please make sure to follow all public health regulations and guidelines for your area, while practicing safe social distancing. See the “Safety” section below for more tips.

If you would like to help plan next year's Westwood PMC Kids Ride, please contact Nancy James.

Register to Ride Virtual

Parents will need to create an account or log in with an existing account in order to register their child or family. When creating an account, please enter the parent's information first as there will be a separate part in registration to enter the child's information. 

Once registration is complete, parents will receive an email with information on how to log into their management page to customize donation pages and to track donations. 

Download the rider bike tag and have your kids write their name and color it in before placing it on their bike.

Since the ride is virtual there is no registration fee or fundraising commitment. As such, riders will not receive the traditional goodie bag this year.


Virtual riders do not have a fundraising commitment, however we encourage all riders to set a fundraising goal to help us reach our 2020 goal of raising $41 million for Dana-Farber Cancer Institute. 100% of all rider-raised dollars will go directly to lifesaving cancer research and treatment, which is needed now more than ever.

Riders who go above and beyond with their fundraising will be recognized as All Star Fundraisers, Heavy Hitters or Breakaway Fundraisers and will receive a special gift in recognition of their fundraising efforts in late Fall. 

  • All Star – $100+, riders will receive a PMC Kids Rides pennant
  • Heavy Hitter – $400+, riders will receive a PMC hat
  • Breakaway Fundraiser – $900+, riders will receive an item in the PMC store

Fundraising Tips

  • Customize your rider profile page (set a goal, include why you are riding and a photo)
  • Set up a Facebook Fundraiser
  • Start your fundraising early
  • Send out hand-written letters or emails to your friends and family
Click here for more fundraising tips

Rider Bike Tag / Why I PMC

Click on the buttons below to download fun tools to make your 2020 PMC Kids Rides experience special!

Customize your very own PMC Kids Rides bike tag! Register as a virtual rider and then download the PMC Kids Rides bike tag! Make sure to write your name on the tag and color it in to make it your own! Parents, please cut out the bike tag for your kids and help them fasten it on their bike. We recommend using string or zip-ties to fasten!

Share why you PMC! Everyone participates in a PMC Kids Ride for their own personal reasons - this is your opportunity to share why you PMC. Download the poster and share in a few words "why you PMC". Take a photo with your sign and share on social media or in emails to your donors and supporters.


100 percent of all rider-raised dollars go directly to Dana-Farber Cancer Institute.

Donate online or by check. Checks can be made payable to the Pan-Mass Challenge or PMC. Please send all checks to:

PMC Kids Rides
77 4th Ave
Needham, MA 02494

Make sure that the rider's name is listed so they can receive credit!


Please follow all public health regulations and guidelines for your area while biking in your neighborhood. Limit large groups of unrelated bikers and practice safe, social distancing.

General Safety Tips!

  1. Wear a properly-fitted helmet.
  2. Ride with a parent or guardian.
  3. Hands should remain on handlebars.
  4. Never wear any kind of headphones. You need to hear clearly.
  5. When passing, make sure to yell “on your left!”
  6. If you need to slow down or stop to cross an intersection or obstacle, yell “slowing” or “stopping” to alert those behind you.


Since the program has gone virtual, we do not have any physical volunteer opportunities this year. The PMC encourages all volunteers to consider becoming a PMC Virtual Rider to continue our shared commitment to Dana-Farber. You'll need to log in using a PMC account (not a PMC Kids Rides account) to set up your virtual ride.

You can request your fundraising be directed towards the Westwood PMC Kids Ride by emailing kids@pmc.org

Riding for Daniel

We are thrilled this year to dedicate the 12th Annual Westwood PMC Kids Ride to Westwood 4-year-old Daniel Kelleher! The event will honor Daniel’s 2 year battle with cancer and celebrate the end of his treatment which he wrapped up in February.

"Daniel had just turned two when he was diagnosed," says mom Lori Kelleher who was 9 months pregnant with her second child at the time. "We had brought him to the doctor because he had started limping a few days prior and after some blood work they sent us right to Children's where we camped out for the next month so Daniel could receive treatment." Daniel was diagnosed with Acute Lymphocytic Leukemia (ALL) which is a type of blood cancer that can progress rapidly if not treated immediately. "Three days into our stay," continues Lori, "I walked over to deliver my daughter at Brigham and Women’s and brought her back over. The staff and nurses at Dana-Farber did such an amazing job accommodating the four of us so we could all be together."  

"The crazy thing about all this is he wasn't ever a sick kid. He was always smiling and running around, he was just a happy, easy little boy, and this diagnosis came out of nowhere. It could truly happen to any family." Daniel continued to receive chemo on a weekly basis (in addition to 9 different drugs he had to take daily) for the next two years.

"Not nearly enough money goes to pediatric cancer research," Lori says. "Every little bit helps, whether it's funding or awareness, anything we can do to make people understand how devastating a cancer diagnosis is for a child and their family. Starting to teach kids at an early age to give back is so, so important. Funds from events like the Westwood PMC Kids ride go directly to Dana-Farber and the Jimmy Fund to help families like mine. It pays for the research behind treatments Daniel had to undergo, the monthly labs and check-ins that he will continue to have, as well as the activities he participated in and the toys he played with while going through chemo.” 

“We aren’t out of the woods yet,” says Lori, “side-effects of treatment could rear their ugly head at any time. But we hope the worst of it is behind us. Our goal is to get Daniel’s story out there so other families going through what we did can see that there is a light at the end of all the treatment.”

Daniel Kelleher